Effective Date: 20th April 2026
Last Updated: 20th April 2026
Amplee recognizes the importance of maintaining your privacy. We value your privacy and appreciate your trust in us. This privacy policy ("Policy") is being published in accordance with the provisions of the applicable laws in India.
This Policy outlines Amplee's relation to the storage, use, processing and disclosure of information collected on the [application]/website ("Platform") and applies to both current and former visitors to our Platform. By visiting and/or using our Platform, and by providing your information, you:
• Consent to the collection, use and disclosure of your information on the terms and conditions and in the manner contained in this Policy; and
• Agree that this Policy will form a binding legal agreement of between you and us.
For the purpose of this Policy, wherever the context so requires, 'you' or 'user' shall mean any natural or legal person who uses our Platform or becomes a member by signing up on our Platform as a user. The term "we", "us", "our" shall mean Amplee.
We may collect two types of information from you, i.e., 'Personal Information' and 'Non-Personal Information'.
"Personal Information" means information that you provide to us which can be used to identify or contact you, such as your name, phone number, email address and any other information associated with such details. An indicative list of the information being collected from you is set out below:
Data Provided Directly by You
Name, Email Address, Contact Number
Data Collected Automatically
• Device information: device type, internet protocol ("IP") address, browser type and related technical identifiers;
• Information relating to campaign performance, including engagement metrics, reach, impressions, interactions and other related analytics; and
• Analytics and logs for performance and service improvement.
We use Personal Information to operate and provide services available on the Platform, including onboarding and managing accounts, facilitating campaign management and providing insights on reach, engagement and campaign performance. In addition to this, we may also use your Personal Information to improve the functionality and performance of the Platform, analyse usage trends, communicate with you and enforce our agreements with you.
"Non-Personal Information" is the information that does not identify you. This type of information may include things like the Uniform Resource Locator ("URL") of the website you visited before coming to our Platform, the URL of the website you visit after leaving our Platform, the type of browser you are using and your IP address.
We use Non-Personal Information to troubleshoot, administer our Platform, analyze trends, comply with applicable law, support our operational and security functions and cooperate with law enforcement activities.
We collect and process your Personal Information and Non-Personal Information for the following purposes:
• Operating, analysing, improving, and optimising the services, generating insights, and enabling effective campaign reporting;
• To enable account creation and ongoing management of user accounts;
• To enable campaign management and support coordination and execution of campaigns through the Platform;
• To communicate with you in relation to your account, campaigns, Platform updates, notifications, promotional or marketing materials and other things we think might be relevant to you;
• To understand how the Platform is accessed and used, and to improve its functionality, performance and user experience;
• To monitor usage, detect suspicious or unauthorised activity through system logs and technical data, and maintain the security and integrity of the Platform;
• To contact you in response to a specific enquiry;
• For our internal records;
• To comply with applicable laws and to enforce our policies; and
• To contact you via email or telephone for market research reasons.
We do not sell, trade, distribute or lease your Personal Information to third parties. However, we may disclose such information with your consent, or where such disclosure is required by law or is necessary in good faith to comply with legal obligations or enforce our rights. We may share your Personal Information with:
Third-party service providers: We may engage third-party service providers to perform functions on our behalf, including hoisting, data analytics (such as Google Analytics), communication service and technical support. Such service providers are granted access to Personal Information only to the extent necessary to perform their functions and are contractually obligated to implement reasonable security measures to protect customer data. You should review such third-party service providers' privacy policies and data processing terms to understand the specific safeguards and obligations in place; or
Regulatory authorities or law enforcement agencies: Where required to comply with applicable laws, legal processes or governmental requests.
We store your information on secure and restricted database servers that are not directly accessible via the Internet. This controlled access environment provides an additional layer of protection against unauthorised access to the information shared by you.
In addition, we retain any information provided by you on the Platform only for a period of one hundred and eighty days following deletion of your account or withdrawal from the use of the Platform, as applicable.
However, we may retain such information beyond the aforesaid period where such retention is necessary for the performance of our contractual obligations with third parties, for legitimate business purposes of the Platform, or for compliance with applicable laws for the time being in force.
Further, with respect to any content (including images, videos, or other materials) created or uploaded by you on the Platform, you acknowledge and agree that copies of such content may continue to exist and be retained:
• in cached or archived pages of the Platform;
• where such content has been copied, shared, or stored by other users; or
• due to the inherent nature of the Internet, where such content may exist and be retained indefinitely on external platforms or systems beyond our control.
We are committed to safeguarding your information and implement reasonable technical, administrative, and physical security measures, including encryption, access controls, and periodic audits, to protect your information against unauthorised access, disclosure, alteration, or destruction.
While we strive to use commercially acceptable means to protect your information, please note that no method of transmission over the Internet or method of electronic is 100% secure, and we cannot guarantee absolute security.
In Addition, where we have provided you with, or where you have chosen, a username and password to access the Platform, you are responsible for maintaining the confidentiality of such credentials. You must not disclose your password to any third party and shall be responsible for all activities undertaken through your account, whether authorised by you or not.
Information on our Platform may include some links that lead to other websites, including those operated and maintained by third parties or such other third-party sites that might be directly or indirectly related to the individual or institutional service providers listed on our Platform. Amplee includes these links solely as a convenience to you, and the presence of such a link does not imply a responsibility on Amplee for the linked site or an endorsement of the linked site, its operator, or its contents. Please be aware that once you click on the link to one of these sites, you will be subject to that site's privacy policy and not to our Policy. We recommend that you examine each website's privacy policy separately.
Our Platform uses "cookie" technology. A cookie is a small file that the Platform places on your device as you browse the web. We use cookies to discover how users are interacting with our Platform and to improve their experience. In particular, cookies enable us:
• to measure visitor traffic to our Platform and their usage patterns;
• to store information about your preferences and settings to allow us to provide a more efficient and seamless experience; and
• to recognize you when you return to our Platform
You are always free to decline such cookies, if your browser permits, or to ask your browser to indicate when a cookie is being sent. You can also delete cookie files from your device at your discretion. However, please note that doing this may affect how our Platform functions.
Some of the advertisements you see on Amplee are provided by other organizations. These organizations can use their own anonymous cookies to track how many people have seen a particular ad, or to track how many people have seen it more than once.
The entities that generate these cookies have their own privacy policies, and we have no access to read or write these cookies. These organizations may use their cookies to anonymously target advertising to you on other websites, based on your use of our Platform.
Please note that this Policy may change from time to time. Amplee reserves the right to change this Policy at any time. The users registered on this Platform shall be notified of the changes or modifications, if any, done on this Policy via their registered email by Amplee.
By using our Platform, you signify your acceptance of this Policy. If you do not agree to this Policy, please do not use our Platform. Your continued use of this Platform following the posting of changes to this Policy, as and when notified to you, will be deemed your acceptance of those changes.
If you choose to visit/use this Platform, your visit/usage and any dispute over data privacy is subject to this Policy and the terms and conditions of this Platform. In addition to the foregoing, any disputes arising under this Policy shall be governed by the laws of India and the courts of New Delhi shall have exclusive jurisdiction in determining such dispute.
In accordance with the provisions of the Information Technology Act, 2000 and the rules made thereunder, Amplee has a grievance redressal mechanism to address any complaints or concerns relating to the use of the Platform or violation of applicable laws or our policies.
Users may submit complaints or grievances in relation to, inter alia, violation of the applicable provisions of law, the Platform's terms and conditions, this Policy, or any other matter pertaining to the use of the Platform to the grievance officer using the contact details provided below. The complaint should contain sufficient details to enable the officer to review and address the issue, including your name, contact information, a description of the grievance, and the specific relief or action sought.
Contact: contact@memechat.app
© 2026 Meme Chat Pvt Ltd. All rights reserved.